Destination EV charging for hotels, retail and hospitality
Footfall, Dwell Time, Revenue
EV drivers plan journeys around charging availability. If your venue has chargers, you're on their map. If it doesn't, they'll go somewhere else.
A typical charging session takes 30–60 minutes. That's time customers spend browsing, eating, or using your facilities, not just sitting in their car.
With PAYG public access, you can also generate direct revenue from every session. Payback depends on your pricing, footfall and how often the chargers are used, and our calculator gives you a starting estimate.
Destination charging suits:
- Retail parks and shopping centres
- Hotels and B&Bs
- Restaurants and pubs
- Gyms and leisure centres
- Public car parks and P&R sites
Why Destination Charging
Turn your car park into a competitive advantage
Attract Customers
EV drivers actively seek venues with charging. Be the destination they choose.
Revenue Stream
PAYG public charging turns your car park into a revenue generator.
Dwell Time
Charging takes 30–60 minutes. That's time customers spend in your venue.
Usage Reporting
See sessions, revenue, energy used, and peak times. Data-driven decisions.
Visibility
Listed on charging networks and apps. Free marketing to EV drivers nearby.
Managed Service
We handle maintenance, billing, and user management. Completely hands-off.
How We Work
Simple, straightforward process from enquiry to install.
Site Assessment
We visit your venue to understand parking, footfall patterns, and electrical capacity.
Access Model Design
Free, customer-only, or PAYG public, we help you choose the right approach.
Installation
OCPP-compatible chargers with payment systems, signage, and bay markings.
Go Live
Listed on charging networks, tested, and ready for customers.
Operate & Grow
Usage reporting, maintenance, and options to add more chargers as demand grows.
Keep Chargers Reliable
Public-facing chargers need to work every time. Our maintenance packages ensure reliability and fast fault resolution.
View Maintenance Packages →Staff charging too? See workplace charging for staff, or add solar to cut charging costs.
Destination Charging in Practice
Destination charging works on a simple premise: drivers choose venues where they can charge, and a car plugged in for forty minutes is a customer inside your building for forty minutes. The commercial question is not whether that effect exists, it is how to size and price the installation so it pays for itself rather than becoming a maintenance liability in the corner of the car park.
Sizing to dwell time, not to demand
Match charger power to how long people actually stay. A restaurant or gym with a ninety-minute average visit is well served by 7kW or 22kW AC units, which are far cheaper to install and put less strain on the supply. Roadside services and retail parks with twenty-minute stops need DC rapid charging, and that changes both the capital cost and the grid conversation substantially. Installing rapid chargers where AC would do is the most common way to ruin the numbers.
Choosing an access model
Free charging is a marketing cost and works where the goal is footfall alone. Customer-only access, gated by RFID or a code issued at reception, protects the bays for paying guests, the usual choice for hotels. Pay-as-you-go public access turns the car park into a revenue line and puts you on the public charging maps, which is free visibility to every EV driver searching nearby. Many sites run a hybrid: free for the first hour, chargeable thereafter, which discourages bay-blocking.
Back-office, payment and network fees
Public-facing chargers need a back-office platform to handle authentication, payment, tariffs and reporting. Fees are typically a percentage of revenue, so the platform choice materially affects margin. Insist on OCPP-compliant hardware, it keeps you free to change provider later rather than being tied to whoever installed the units. Contactless payment is expected on new public installations and should be specified from the outset.
Bays, signage and enforcement
An EV bay occupied by a diesel car generates complaints rather than revenue. Clear bay markings, height-visible signage and a parking enforcement policy matter as much as the hardware. Position the bays where they are visible from the entrance: they advertise the facility to every driver arriving and they are easier to keep under supervision.
Reliability is the whole proposition
A broken public charger is worse than no charger, it attracts one-star reviews on charging apps that persist long after the fault is fixed. Remote monitoring and a short-response maintenance agreement are not optional extras on a public-facing site; they are what protects the reputation the installation was meant to build.
Frequently Asked Questions
Got questions? We've got straight answers.
Get a site plan and revenue estimate
Three short steps. An engineer will call you within one working day, or ring us on 0330 6330 375.